Das Gift: Amore by Ossimori Spring/Summer 2011

Das Gift by Ossimori, “Made in Florence” design company to launch their first spring line for 2011 in Florence Italy at the Jules Maidoff Palazzo, January 20th, 2011. January 17, 2011, Firenze Italia- Ossimori, a clothing design company based in Florence, will launch their first spring line “Das Gift Amore” for 2011 at the Jules Maidoff Palazzo on Via San’Egidio 14, Thursday January 20th at 20:00-22:00. The event will include an art installation with live encased bodies, and an elaborate display of their upcoming line for spring using human sculptures. With it’s garments, Das Gift Amore explores the emotion of love through obsession, romance, hate, sex and adoration. “Love is not always about the prince, the princess, the long gazes and the chaste affairs,” says partner Misty Elizabeth Evans. “It’s about the need to consume, to adore, to hurt your lover tenderly and then kiss it all better. With “Das Gift Amore,” we want to show vulnerability, anger, and obsession.” The Ossimori design line invokes a sense of luxury and individuality, with its lavish “Handmade in Italy” apparel and accessories. For the show the designers are focusing on their shirts made with the best Italian fabric, and their originally designed Serigraphy prints, made with fade-resistent ink. Ossimori made a splash in the United States last fall when Evans and Turner hosted a launch event in Salt Lake City, gaining press recognition for their use of human sculptures in a re-creation of the Garden of Eden inside the gallery. Despite the struggling US economy, the duo nearly sold out of their luxury line shirts just a few days after the launch. “We are artists first,” says partner Jessica Turner, which is why the designers plan to launch each season within a gallery setting. In 2009, Evans and Turner came to Florence, Italy to study in a studio art graduate program and stayed to start Ossimori. Over a year later they are still in Florence, quickly gaining a reputation for interesting art installations, guerilla marketing, a macabre, sexually-charged ad campaign, and a commitment to concept and theme. “We have a very special event planned. For the gallery launch of our new line, we’re featuring a large installation, paintings, and of course an elaborate display of human sculptures wearing the new, “Das Gift Amore” clothing. There will be music, food, fashion and art, all in one place. This is Italy, a place known for art and decadence,” Evans said. The event is scheduled to take place at the Jules Maidoff Palazza at San’Egidio 14 beginning at 8 p.m. sharp and ending at 10 p.m. The event is open to the public. For more information visit http://www.houseofossimori.com